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Just like every other CPM ad networks Contextweb also depends on web traffic.I've written a post earlier on how to increase your web traffic.There are mainly two differences from other ad networks and contextweb.
1.Ask price-You can decide how much eCPM you need.You can set your AskPrice value for a particular ad slot.But the problem here is they will not fill all of your page views or impressions with their ads.For example if you got 1000 page views a day they might show ads in only 750 of them.Now you cant predict this what i told i just a random number.But hey,no other CPM ad network has this option of selecting your own eCPM.
And here payment is fully guaranteed.You might be thinking what will they show when they don'y show their ads.That's why you have to provide a back up tag.
2.Back up tags-You can provide the ad codes of your other ad networks(for ex. bidvertiser ads) as back up tags so that when context web is not able to show their ads, your back up ad network will show their ads.By doing this you will not loose any chance to earn the money and their won't be any public service ads in your site.
Even if you are not using any other ad networks it is not a problem it will show public service ads if you don't provide the back up tags.
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Other Facts
Context web has really good ad reporting system which shows the reports in several styles including bar graph,line graph and usual table system.
You will have options to block specific type of ads if you don't need it.If they cant meet your ask price they fill the ads with the back up ad tags so if you are starting try to put smaller values from 0.01$ to 0.75$..And see how it works then you can carry with bigger values..
And don't expect these ads to show up from the moment you copy paste the code in your site/blog.It will take minimum 3-4 days to start showing ads.
Then what are you waiting for?
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