Many first time bloggers wont be having even a slight clue why their January earning report showed a sudden drop.Well it is very simple,as you might have noticed you had a earnings suddenly jumped up in the month of December.
That is because at last quarter of the year contains many of the most commonly celebrated festivals around the world.For example Christmas and New Year.So people tend to purchase a lot of things and they take new decisions to take an insurance policy or to buy a car.So they use internet and if they are reaching your blog or website there is a better chance that they click on attractive ads.
That is the reason your December earnings jumped up.So obviously people might have got what all they wanted on the month of December it self.So they will be clicking less ads on January.Less than normal actually.
For example suppose your usual monthly average CTR is 25% and your December CTR is 45% so you might end up in January with a CTR of 10-15% .You may not feel that sudden drop if it is from 25% to 15%.But when it happens from 45% to 15%,it hurts..But my advice is just not to worry.It was meant to be happen.It happens every year with every ad publisher.But it will eventually pick up.Keep producing relevant and quality content and hope for the best.And never ever give up.
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