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Yes it might increase your traffic and popularity in the web.But at the same time YOU ARE SPENDING MONEY for those ads.What if your increased traffic wont make the desired results in your ad revenue?.Well, my answer is don't spend money on your ads unless you have a steady income.
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And by 'income' i didn't mean the money which shows up in your publisher account report card of a specific website.What i mean is money should reach your hands.No matter even if it is just $50 that cash should be on your hand or your bank account,not in the website's 'unpaid list'.You don't want to be like a company who spend hell lot of money on advertising and couldn't sell a single unit of their product,do you?.
Be wise and use other methods to increase your web traffic and don't go for paid advertising for your blog or website if you are a beginner.If you are spending money,it should be like an investment in an insurance policy.You should get it back.Otherwise don't do that.It will make a big hole in your pocket.