In this post i'm gonna tell you about Top 5 Adsense terms every blogger or adsense account owner should know.Please read on...
CPC or cost per click is one of the most common term you might see in adsense.It is the amount you earn when a user clicks on the ad showed on your site.That amount is decided by the advertiser,not you.
An impression is counted when an ad is shown on your page,in short no. of page views effects impressions.When someone opens up the page were you placed the ad and ad shows up then the impression is counted.
CTR or Click Through Rate = ( no.of clicks / no. of impressions or views) X 100
RPM or Revenue Per thousand Impressions means the revenue you get for every 1000 impressions you receive.
RPM = (Estimated earnings / No. of page views) X 1000
CPA means Cost Per Action.Means if user clicks on a CPA ad you will not get paid.The advertiser insists the user should do some actions on the page which opens up after the clicking, then only you-who showed the ad on your page-will get the money.Some times it might be some form fill up,sometimes submitting an e-mail id or phone number.